A landing page is a web page that is specifically designed to capture a visitor’s information or prompt a particular action from your intended audience. Landing pages are generally linked to social websites, email campaigns or search engine advertising, in order to boost the effectiveness of a campaign.
By directing users to a landing page that includes elements like engaging copy, clear call to actions, and a catchy headline, you increase the likelihood that visitors will take your desired action.
In this article we supply 10 good landing page illustrations, and explain what makes them function.
1. Concise, Catchy Headline
A successful landing page communicates its unique value proposition (UVP) at an easy, clear and interesting way. A well-crafted headline should be persuasive and clearly state why you are worth purchasing — get right to the stage! Tell them instantly what you can do to them.
Look at this landing page out of KISSMetrics. They state their UVP — that they will be able to help you find and get valuable clients — and very little else. They have the ability to successfully communicate their UVP via their headline.
2. Engaging and Cohesive Duplicate
Utilize a personal tone to engage readers, and speak straight to your customers. Using the term”you” or”your” makes your copy feel more private. Many B2B businesses fail to do this and instead use distant, third-person language in their own copy.
If your content doesn’t engage your readers then it will not do anything to better your brand, increase your conversions, leads,or sales. Engaging content can captivate your reader. And this helps them to opting in to your listing, making queries, or buying your service or product.
In writing your backup consistently try to answer these questions:
- What’s your visitor get from you?
- How can you create your UVP stand out?
- What makes your company better than the competition?
UserTesting.com does a great job in explaining what they provide and their benefits, and they also create the copy personal by writing,”figure out why users depart your website”. They supply a short and efficient video, which tells you what their company or services is all about.
3. Clear Call To Action
The call to action (CTA) is a critical element of a landing page. A successful landing page receives the visitor to perform a desired action (e.g. sign up, leave their contact data, download, etc). If the CTA can not compel the visitor to perform this activity, then all of the efforts given to construct the landing page go to waste.
The top CTAs Frequently Have the following characteristics:
- Have a single focus or aim
- Are strategically positioned — ideally over the fold of your site (so people see it without needing to scroll)
- Stand out and readily capture viewer’s focus (e.g. having high contrast or bright colours like orange or yellow)
- Use the key word people interested in your product or service might be looking
- Make it clear what the visitor will get when they click
Take a look at the landing page from Jeff Bullas. Aside from using a headline and sub headline which communicates a clear benefit, the CTA button efficiently draws prospect attention.
4. Clean, Organized and Professional Design
It’s important to get a landing page to have a neat layout that renders all questions answered. Navigation should be quite clear and simple. Ideally, visitors need to be able to convert just one click.
The page must be easy to scan and also your visitors should have the ability to capture the essence of your offer with a quick glimpse.
Bear in mind that you only have a few seconds to convince your visitor to convert until they choose to close the webpage. Make your primary point the headline and utilize sub headings and bullet points for extra info.
The Alexa landing page above offers good information hierarchy with its own design. The webpage communicates a clear benefit and their copy is separated into digestible chunks of data for simple reading. The glossy footer also does not divert the visitors from converting with links to other webpages or social accounts.
5. Trust Signs
In order for your visitors to click on your call-to-action, they have to trust you . It is possible to build confidence by incorporating reviews, testimonials, press mentions, confidence badges, guarantee seals, and 3rd party safety certification (Better Business Bureau, VeriSign, etc.).
Fantastic landing pages use such trust components to prove trustworthiness and skill. Look at how Hootsuite makes their trust signals and testimonials really noticeable in the center of their landing page.
6. Short Types
Naturally as an internet marketer, you would like to accumulate as much information as possible out of the visitors. However, in regards to creating a fantastic landing page, less is more. The more fields you request your customers to fill in, the more inclined they are to depart without completing the job. Only ask for the essentials.
Look at just how FabFitFun’s form only asks for email address and zip code.
Most visitors won’t mind providing their name and email address, however asking for other private details such as phone numbers or date of birth can cause your drop off speed to increase by up to 50%.
7. Careful With Links
Landing pages have very specific goals and adding extraneous information might distract your customers and prevent them from taking your preferred actions. Placing a great deal of links might have a negative impact on conversions. Simplicity is essential. Ideally, the only clickable links ought to be your call to action.
Check out this landing page by Campaign Monitor. Apart from having an organized layout and clear message, the above example simply comprises one sided link so the viewers won’t be diverted with links to other pages or societal accounts.
8. Awesome Offer
The deal in your landing page is anything you are giving your visitors in exchange for their answer to your call to actions. Offers may be coupons, discounts, free evaluations, a consultation, etc.. This part of the landing page should be compelling enough to encourage your target audience to act.
Membership Site Masters has a landing page which does not just lists an offer, but they also explain the way the user will benefit from the free offer with bulleted copy.
9. Use of Video and Images
Including a video into your landing page can make it a much”stickier” experience for the visitor. Individuals are very likely to remain on the page longer if there’s an engaging movie playing.
In the example above, ShortStack’s video helps to describe what they do far more efficiently than a simple wall of text will.
10. Mobile Responsive
Unless you’ve been living under a rock, you probably know why it is important to get a mobile-optimized landing page. More and more people these days access the internet via mobile devices. So a mobile landing page is critical to your conversion rate.
Have a look at Moto 360’s mobile landing page. It works well because it follows a fundamental rule in designing a cell landing page: what ought to be accessible via a single finger from call-to-action button to form area. If a visitor needs to use two fingers so as to control the display dimensions or accessibility offers, you’re likely to get a low conversion rate.
Over For You
Are you prepared to create your very first landing page, or improve a page you already have? Hopefully, you will discover the above mentioned landing page examples helpful in crafting an awesome page for your own brand.
Interested in even more website illustrations? Check out our article on 10 awesome one page websites.
