CMA applications (Comparative Market Analysis) enables Realtors to make data-rich CMA’s and listing presentations quickly and easily. We looked in the most well-known options and increasing stars and made a decision to examine Cloud CMA, Toolkit CMA, and House Canary. These companies covered the range for agents, teams, brokerages, and investors concerning price, design, and ease of usage. Read on for our comparison and review of those three options, in addition to our top recommendations.
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Best Comparative Market Analysis Software for Realtors: Cloud CMA
We picked Cloud CMA as the very best CMA software for Realtors as it lets Realtors quickly and easily create data-rich and appealing CMA’s and listing presentations. Better still, they provide goodies such as pre written and designed listing presentations, a home appraisal landing page, local school information, walk score, Yelp testimonials, One Click CMA’s, property tours, reports, and flyers.
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Best CMA Software Replies: Cloud CMA vs HouseCanary vs ToolkitCMA
| Pricing
Learn More |
$349.95 / year $499 / 2 years ($34.95 / mo if paid monthly) |
$54 / month for 10 CMA’s $90 / month for 20 CMA’s $180 / month for 50 CMA’s |
$192 / year |
| Free Trial?
Learn More |
Yes | Yes | Online demo only |
| Number of MLS databases coated
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300+ | 163 | 500+ |
| Benefits of Use
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Easy | Easy | Medium |
| CMA Formats
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PDF, Ipad, & Android, PC/Mac | PDF, Excel | PDF, Ipad, & Android, PC/Mac, |
| CMA & Presentation Style
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Outstanding | Excellent | Good |
| Sample CMA & record presentation
Learn More |
Listing Presentation (pill ) click Listing Presentation (PDF) click here |
CMA”Value Report” (pdf) click here
List Demo: N/A |
List Demo (pill ) click here Listing Presentation (PDF) click here |
| Kinds of Reports & Presentations
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CMA, property reports, buyer tours, flyers, and custom | Worth references (CMA), Local & national market reports, Evaluation tools | CMA, property reports, buyer tour, flyers, habit |
| Unique Features
Learn More |
Click CMA Home valuation landing page Neighborhood info |
Local & national Market Reports+ Appraisal tools | None |
| Client Service | Phone and email M-F 9:00-5:00 PT |
Telephone and Email M-F 9:00-5:00 (PST) |
Telephone and email M-F 9:00-5:00 EST |
| www.CloudCMA.com | www.HouseCanary.com | www.ToolkitCMA.com |
Best Total Comparative Market Analysis Software for Realtors: Cloud CMA
Cloud CMA is a flexible, powerful and affordable CMA and listing presentation creation tool that is currently offered as a member benefit for over 300,000 Realtors nationwide. If it’s not offered by your institution, you must strongly consider adding it to your arsenal. Here’s why:
All-in-One CMA and Listing Presentation Creator + Extras
The most important selling point for Cloud CMA is they allow Realtors to create, edit, and current data-rich and appealing CMA’s, record presentations, reports, flyers and custom presentations. While HouseCanary presents rich historical data and future market forecasts which are promised to be 99.3% accurate, you’re left in your to construct your actual demonstration. ToolkitCMA delivers the same basic functionality, but their interface is clunkier, their finished CMA’s are less appealing, and they don’t provide any distinctive attributes that Cloud CMA or HouseCanary doesn’t.
Click CMA
With Cloud CMA’s One Click CMA, it is possible to send fully featured, up-to-the-minute accurate CMAs, buyer’s tours, or property accounts as easily as sending an email. All you have to do is address your email to [email protected] to send a CMA, [email protected] to send a purchaser’s excursion, or [email protected] to send a property report. Then you can sit back and have a cup of coffee while your”assistant” slaves off preparing your own presentations.
Home Valuation Landing Page
Incredibly, Cloud CMA also offers a house valuation landing page for free with their CMA applications. Once you’ve an account, you can begin generating vendor leads with a link in your email signature, site, Facebook ads, or anywhere else on the internet you’re likely to pull seller leads. After clicking on the link, leads are taken to a landing page which asks them to present their private info in exchange for a CMA. Once they do, Cloud CMA will ship you the lead’s information.
Wow Homeowner’s with Zillow Reviews, Walk Score, School Info + More
Another great feature of Cloud CMA is that they don’t just pull MLS data. Your CMA and record presentation can also include the following:
- Zillow Reviews
- Agent testimonials from Realsatisfied, Reach500, and Testimonial Tree
- Zestimate cost comparison
- Walk score
- Yelp Reviews for local restaurants
- Local photographs
- Local school information
Since their CMA’s, record presentations and reports are fully customizable, you can include as little or as much of the info as you desire.
Drawbacks & Limitations of Cloud CMA
The only real drawback to Cloud CMA is they don’t enable brokers to embed videos or matterport tours within their presentations. This is not the end of the entire world of course-agents can always add a link to some movie or excursion hosted elsewhere-but it’d be nice to have the alternative.
All things considered, if you rely heavily on video and matterport for your own marketing, showing it off on your presentation seems like a no brainer.
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Greatest CMA Software for Depth of Data and Market Analysis: HouseCanary
With a recent $33 million cash infusion from investors like Google’s Eric Schmidt, HouseCanary is poised to create a big splash in the real estate information and analytics market. There is a very good reason you need to pay attention to them also: They offer the kind of accessibility to large information and analysis that was only available to large banks and appraisers until quite recently.
Pulling From 40 Years of Historical Data Way More, and Better Comps
The ideal comp for any home is one that’s identical to yoursright next door, and marketed yesterday. Obviously the odds of locating a comp this dead by combing through a few years of MLS data is practically impossible. However, what if that ideal comp sold 15 years back?
HouseCanary utilizes sophisticated algorithms to find the ideal comp, even if it did sell back into the times when Eric Schmidt was in school. Their algorithms then take that sale and update the price to reflect 15 years of price trends, inflation etc..
Predicts Home Values and Market Forecasts with Pinpoint Accuracy
Any broker who is pitched a homeowner has needed to answer the dreaded Zillow question:”But Zillow stated my home was worth 30% greater than your CMA does…” In fact, the issue is so prevalent that Cloud CMA also addresses it with a factual rebuttal it into their listing presentations. While you know Zillow’s Zestimate precision ranges from a 5% error rate in certain zip codes, to 10 or perhaps 20% in others, your employer probably doesn’t.
HouseCanary on the other hand claims that their data and algorithm collections are so great they can pinpoint a home’s value with only a 5 percent error rate across the board. Much more remarkable, they assert their algorithms may also forecast your listing’s value in 3 years using a staggering 99.3% accuracy. That makes a HouseCanary report a killer value add for buyer customers too. “Look, the statistics show the value of the residence is expected to rise by XX% in the next 3 decades. I Believe we can safely up our offer with XX% and still get you a great ROI”
Big Data & Analytics: Your Ace in The Hole to Win Over Homeowner’s in Competitive Markets
Let us face it. If you’re attempting to swim with the sharks in New York, San Francisco or LA, you are going to have to need all the help you can get. Great Zillow reviews along with a winning character will only get you up to now. Using big data and analytics from HouseCanary may be your ace in the hole.
Think about it. Should you land a listing appointment is say, Beverly Hills, chances are a celebrity agent like Ben Bacal or Peter Lorimer has pitched them also. He’s going to tell them how he managed to get $50 million to the house down the block. That’s some deep market knowledge to contend with. Offering data out of your own work and the huge data and data out of HouseCanary might allow you to keep your head above water.
Your Potential Clients Deserve and Expect Second and Third remarks
Even in the event that you’ve got the industry knowledge, sales skills, and $3,000 pant suits to suit, why would not you spend a few extra bucks to have a second and third opinion on your own score? Why not put together your own CMA using Cloud CMA, then spend $9 to get a more in depth valuation and prediction from HouseCanary and current both?
Drawbacks and Limitations of HouseCanary
First of all, HouseCanary’s presentation tools are rather restricted. By rather restricted I mean it does not have any. You obtain your CMA (which they call a Value Report), then you’re in your to build your pitch deck.
Deficiency of direct MLS integration is also an issue for HouseCanary. While they use MLS information to come up with their valuations, they’re not pulling all that info into the CMA. You may have to add number of bedrooms, square footage, and listing pictures yourself. That’s an hour or two of the time (or even a great endeavor for your property virtual assistant.) That may be spent cold calling FSBO, door knocking, or revealing.
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Best Basic Comparative Market Analysis Software for Agents: ToolkitCMA
Okay. Let us face it, there are a number of individuals in our industry who create millions without relying on gaudy applications. They’ve their pitches so well that they could present their CMA on the back of a cocktail napkin and still land 8 figure customers. If you want something easy that just WORKS, then ToolkitCMA will get the work done and get it done quickly without a great deal of learning curve.
In addition, Toolkit CMA now works with more MLS’s than the other two platforms. Chances are you already have ToolkitCMA integrated in your MLS or provided at no cost by your brokerage.
Drawbacks & Limitations of ToolkitCMA
The only real drawbacks to ToolkitCMA are the outdated appearance and feel of the interface, CMA’s and record presentations. Though they may have exactly the exact same info, a presentation that feels and looks obsolete won’t stack up nicely with one that’s more modern looking. There is no escaping the reality that aesthetics matter in our industry.
In the sphere of real estate CRM’s, Top Producer has the same troubles. Great performance, however a dated look and feel that makes it not a really nice place to spend your time. We’re trusting these businesses begin taking design as seriously as they should. That is part of the reason we chose Contactually as our number one real estate CRM.
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In-Depth Review: Cloud CMA vs. House Canary vs. ToolkitCMA
Pricing
As with the majority of SAAS applications, pricing for CMA and listing presentation software is generally only accessible via monthly subscription. But, HouseCanary slightly bucks this trend by providing a la carte accounts for $9 each. But, both Cloud CMA and HouseCanary provide different pricing packages for agents, teams, and brokerages. Here’s how they stack up.
MLS Coverage
MLS integration and partnership are very important criteria to consider when picking CMA software. In the end, if it doesn’t work with your MLS, there is no point in purchasing it. Nevertheless, if there is sufficient interest, each corporation ought to have the ability to strike a bargain with an individual MLS.
Ease of Use
For agents to start using those programs, they need to be simple to use. Agents using their own MLS or create their own reports with excel, powerpoint etc. may be unwilling to switch over unless the platforms are simple to use. With a few small variant all 3 programs we tested were easy to use.
CMA Format
CMA Design and Design
Let us face it, even if aesthetics didn’t thing we’d all be pulling screenshots from the MLS and linking them to our clientele. Here is how the 3 platforms fared for layout and design.
Kinds of Reports & Presentations
Like most property applications these days, Cloud CMA, HouseCanary and ToolkitCMA offer a swiss army knife of attributes for Realtors. Following is a fast summary of the other reports you can create with every product.
Unique Features
Here’s a quick rundown of the exceptional characteristics of Cloud CMA and HouseCanary. ToolkitCMA is a good product that many successful agents use, but does not have some features the other two don’t.
All CMA Software Options
| CMA Software | Finest For |
|---|---|
| Your Own MLS | Realtors on a budget |
| Twist CMA | Video and Matterport |
| ToolkitCMA | Realtors on a budget that want a straightforward tool |
| Cloud CMA | Best Total CMA Software |
| RPR | Realtors on a budget |
| HomeSnap.com | Homesnap members |
The Bottom Line
If you would like to impress your own homeowner and nab the list, the best CMA software for your job is Cloud CMA. It permits you to produce well designed CMA’s, record presentations, land tours, and flyers. Even better, you can send out CMA’s and reports with a very simple email and receive a free home appraisal landing page.
While Cloud CMA is your top pick for best CMA software, if you want to compete with the sharks you should strongly consider using HouseCanary to provide more data, and much more comps to seal the deal.
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