Best 25 Insurance Lead Generation Ideas from the Experts

1. Focus on a Specific Niche to Begin Attracting Leads Quicker

Chris Abrams, Founder, Abrams Insurance Solutions

It is getting crowded in the online insurance website area, but the best strategy is to niche down. A general insurance website will take more time to rank, but in case you have a site focused on a particular niche, it will rank faster in Google. One of my sites is focused on assisting marijuana users find the information that they will need to obtain life insurance. Besides ranking quicker, a niche site is also more appealing for different sites in that same market to connect with. You might also use PPC or Facebook ads focused on that niche. On every page and article of the website, I’ve a life insurance”quoter.” The potential trades me his contact info for an instant life insurance quote. I then have a lead to follow up to see whether they have additional concerns. Often, these leads become a life insurance sale.

2. Sponsor Value-Added Seminars

Jack M. Cordes, Primary Agent, Bridge First Insurance

I know a good deal of insurance brokers who offer to do”Insurance 101″ seminars for property agents, but the truth is that it isn’t very sexy when you attempt to pitch the idea. Instead, I bring in another party who will provide value to their business and position myself as the sponsor of the function. I recently held an event for property representatives using a gentleman I know who specializes in social networking marketing for realtors. He showed them some great recommendations to boost their social websites match and I got a couple of minutes to talk about insurance and offer my services to the real estate agents and their customers.

3. Develop Solution-Based Social Media Content

Chris Jarvis, Writer, Speaker and Founder, Jarvis Tower

Create podcasts, videos, and Q&A segments from an industry leader. The subject would be”Interesting New Software.” We’d create these for services or insurance companies to push to their representatives and directly to consumers. The videos/content would provide a free special report with additional detail. This could be procured via a site (the insurance company or the bureau’s site) and would generate inbound traffic and prospects. I did so earlier in my profession and over 15,000 physicians actually called my office or emailed me for special reports, books, and sound.

4. Send Out Insurance Postcards to Encourage Referrals

Joy Gendusa, Founder & CEO, PostcardMania

Think direct email is dead? Believe again—one California agency generated a 1,722% return on investment (ROI) with their insurance postcards, grossing $30,000 in revenue from just 1 campaign. Since referrals generate the simplest new business for bureaus, you may use insurance postcards to lure your present clientele to make their family members and friends. The trick is to use an irresistible special offer that will reward your clients for referring you new business, like these:

• $25 Visa gift card
• $15 Starbucks gift card
• Five tickets at a free TV raffle

5. Engage Consumers using Email Marketing

Steve Yi, Co-Founder and CEO, MediaAlpha

Almost everyone is on email, making it one of the easiest and cheapest ways to reach consumers. The key to a successful email marketing campaign is keeping carefully coordinated lists, as each client won’t be a good match for every email. After the very best audience is determined for every message, companies will need to fine-tune the topic line for optimum open rates. Shorter subject lines normally work best, somewhere around 10 words or less, and make each word count. Lastly, companies need to be mindful of the number of emails they are sending. Clients don’t want to receive multiple emails during the day; additionally, this may potentially flag the company domain as spam. Instead, concentrate on quality over quantity. 1 well-targeted email a month will go a lot farther than many irrelevant emails each week.

6. Balance Creative Viral Content with Organic Lookup

Dmitri Kara, SEO/SEM and Content Marketing Expert, Fantastic Handyman

This is the form of content that is based on a creative/catchy thought as opposed to a pre-researched, search. Of course, it is ideal to balance, but not necessarily necessary. As for me, I prefer to balance my chances. By way of example, I did so tricky visual representation of some of IKEA’s services, which we also offer. The piece was published at the popular fan site IKEA Hackers, and while that didn’t attract direct straight, the article effect failed. This post has over 20,000 visitors, which still brings leads to a weekly basis. The piece incorporates both a tricky idea and a clever set of extended tail keywords.

7. Invite Your Website Visitors to Require Quizzes

Larissa Pickens, Owner and Creative Director, Float Design

Quizzes are a great lead generation tool and may vary from purely entertaining to exceptionally comprehensive and informational. They are an ideal tool for educating and directing a potential customer who is faced with a purchasing decision they feel unsure about. The interactive component means you can potentially learn a great deal about your lead, but don’t get greedy. Be careful to balance data gathering with the user experience. Make an engaging encounter using gamification and rewards therefore the user proceeds to remain engaged and completes the quiz.

8. Use Every Door Direct Mail’s Insurance programs for Offline Marketing

Chris Barr, Director of Marketing, Taradel, LLC

Insurance agents are employing Every Door Direct Mail’s free templates for direct production —since there’s just too much competition online. When insurance companies take their advertising offline, it’s a lot easier to go directly to the customer. It isn’t important if you’re a small business, Geico, or Berkshire Hathaway. Direct mail functions.

9. Use LinkedIn InMail

Samantha Walls, Social Media Manager, In Touch Marketing

If you want to target specific people, then use LinkedIn InMail. It costs a little bit more than AdWords or Facebook Ads, but you can definitely target certain individuals in your niche industry. In case you’ve got a high level account which includes earnings navigator, then you will have complimentary monthly credits to use to really target specific individuals. Make your message about ways to solve a problem for them, not what services you are able to offer them.

10. Create Website Content Especially for Your Target Clientele

Wes Marsh, Director of Digital Marketing, Solodev

In order to be successful in insurance marketing, smaller insurance companies will need to be able to hone in specifically in their target customers. They need to then produce a story through content promotion that reveals how having insurance meets the needs of their target audience. For example, if you are a business specializing in auto insurance policies, craft content that provides actionable advice, like what to do immediately after a car crash. Produce personas based on real stories from your client base. Use content and stories around those narratives to draw people to you through that human element. Dispel the misconception that insurance agents only exist to obtain commissions via storytelling. It moves one to another side of this table as someone who’s a trusted friend and adviser as opposed to a salesperson seeking to put on a client.

11. Leverage Client Reviews and Referrals

Gregory Bullock, Marketing Manager, TheraSpecs

Among the biggest assets any service-based company can leverage is real customer reviews and referrals. Nothing does more for supporting your small business and the job you do than when pleased customers share their experiences with others, either through online review platforms or straight using their own network. Turn your first adopters and largest champions into the loudest voices of service by requesting reviews on your site, then make sure that you exhibit their opinions and evaluations carefully. You should also consider setting up accounts through third-party services like Yelp, Thumbtack or Angie’s List. These platforms offer expanded visibility and make it easy for the satisfied clients to emphasize the wonderful things about your business. You also wish to address any negative reviews. Even if you can’t resolve a poor encounter, you can show a”good faith” effort toward creating it appropriate.

12. Leverage Social Selling

Jackie Miller, Chief Marketing Officer, Bozell

Social marketing is an effective method to generate leads for any kind of business. Although often overlooked in more regulated industries like the insurance or financial space, social networking can be a highly effective tool to showcase a much more personalized side of the business. People trust people, so allowing them to arrive at the forefront of direct generation will allow more referrals and standing you and your team as thought leaders. Managing Facebook Business Pages and LinkedIn accounts for your insurance sales representatives at an insurance company can lead to them expanding not just the brand name, but also their clientele. Employing social websites to link and form relationships with new clients leads to businesses making connections that they would not have had capability to before.

13. Claim Your Google My Business Page

Termeh Mazhari, PR, Marketing and SEO Consultant, TermehMazhari.com

Based on Google, roughly four out of five consumers use search engines to run local searches. Small insurance businesses can leverage the ability of neighborhood SEO by optimizing their Google directory listing to drive more business. Google My Business is Google’s free directory of local businesses. It’s the listings which you see below the Google map when looking for businesses. To claim your Google My Business page, simply go to Google.com/business and go through the steps to verify your business.

When you’ve been verified, you’ll want to finish and optimize your own profile using a keyword-rich description, professional photographs of your storefront (if you’re an internet company, then insert your logo and photos that show your work), then pick a relevant company category, and add your company hours, etc.. Finally, ask your best clients to reassess your business on Google. A five-star review typical next to your organization listing is a great way to stick out from the competition!

14. Use of Discount Code Websites to Provide Specific Bargains

Tegan Groombridge, Digital Marketing Manager, Discount Promo Codes

Discount code websites can be a excellent way to expand your brand and offer yourself as a reputable insurer. By marketing the discounts and deals which you supply in a reduction code site, a wider audience can start looking for the best deal for them. Discount code websites offer you an insurance group for best offers, allowing you to appear alongside bigger names but revealing the potential for larger savings.

15. Modify Your Offering

Eric Johnson, Digital Content Creator, Feedback Wrench

In certain ways, insurance is now something of a commodity. The typical person expects roughly the same service from any insurer —no matter who it is. As a result of this, how to effectively create leads from the insurance sector is changing. Rather than positioning your business as one that sells goods, realign your brand messaging in accordance with the idea that you’re providing a priceless support. Most individuals would pay well for less of a headache, friendlier agents, and confidence in their choice.

16. Put More Effort into Blog Posting

Jeremy Schaedler, President, Schaedler Insurance Agency, Inc..

We have discovered one of the best strategies to market our insurance service is by way of website posting. Insurance customers have many questions about the insurance products they’re considering; by producing blog articles that add value by completely answering common insurance related questions, potential consumers will see you as a credible source and will frequently get in touch with your agency when they get nearer to making a purchasing decision. Successfully marketing in this manner comes down to effectively incorporating value, because poorly written articles can depict an unprofessional image and can negatively affect business. In the end, if you can find ways to assist your clients, your agency will be rewarded with a number of prospective new customers.

17. Advertise Wherever Your Target Market Is, Like at the DMV

Curtis Boyd, Director of Operations, Future Solutions Media

Market where your target audience is. 1 good example is to get car insurance providers. Ever attempted advertising in the DMV? Here, people are registering for driver’s licenses, auto registration and other auto-related paperwork. Get your automobile insurance co-aligned with the DMV and it can spell huge things. To be able to market at the DMV, then you will have to register through the MVNetwork, which regulates what kind of companies can advertise and what sort of ads can be conducted.

Since these ads are on TVs, most probably with the volume off, your infomercial needs to have the following:

• Bold text
• Bold call to activity —generally a phone number/website into call/visit
• Contain a DMV coupon or promotional code
• Formatted to get HDTV
• Clear hook to grab attention

18. Use Paid Search to Bring Leads to Your Website

Jonathan Holloway, Director of Digital Strategy, No Exam.com

Using paid hunts is a fantastic way to bring in targeted leads for your insurance carrier. It entails creating a landing page with a lead capture form and bidding on relevant search phrases on Google Adwords or even Bing Advertising. It’s important that you target search phrases which have high commercial intent. Your landing page must provide exactly what the searcher is looking for. For instance, if you’re bidding on”auto insurance estimates roswell ga,” then you would like your landing page to align with this by allowing the searcher to get a car insurance quote from a broker in Roswell, GA.. See this website for more landing page best practices.

19. Inform Your Clients

Scott W Johnson, Owner, Whole Vs. Term Life Insurance

This one is certainly not done . Ask clients to be educated about why they use and like your services. “I love my insurance plan from XYZ since they are simple to get a grasp of.” Get their permission to utilize their photo, picture, or video and promote yourself as working together with real people with real faces. Future prospects are more inclined to identify with your target market if they see your real clients.

20. Create a Referral Rewards Program

It’s imperative that you talk about your rewards program. Most insurance companies overlook this step and simply rely upon their fliers and sites. But, the soundest referral strategy demands ongoing promotion so for it to operate and get you new leads. This article gives you a quick guide on developing your personal insurance agency referral benefits program, such as a launch kit and images to assist you begin.

21. Insert a Chatbot to Your Website

Not all site owners possess chatbots on their site, but there is no doubt that it will eventually catch on, as this app is no longer just for client service. Chatbots are getting to be popular, with a significant function of it delegated to direct generation. Lead generation chatbots can be an effective feature provided that they are used strategically, and improved based on how actual visitors respond to the application. Know how to optimize your site chatbot for lead generation with five easy tips.

22. Establish Yourself as a Thought Leader using a Podcast

There are various applications to podcasts, but as a lead generation tool, a constantly well-produced insurance policy podcast can easily help you gain more customers. Podcasts are live online articles, so in order to get attention from your target market, it is important that you understand just not only what type of content you need to produce, but how to format it in such a manner that it pursuits your prospective customers. This report shows you the range of ways podcasts may be used as a lead generation tool to your business.

23. Boost the Time Visitors Spend On Your Own Website By Adding Videos

The typical online user spends 88 percent more time on sites with videos as opposed to those without. This statistic alone makes for a sound foundation for optimizing the usage of videos to boost your sales. Insurance videos for lead production break the monotony of being fed data in literature. A well-produced and entertaining movie may give your potential customers all of the information they need to progress in their buying journey, without the usual heavy mood that goes with buying insurance. Consider these five methods for using videos to create insurance prospects another time you visit your marketing plan.

24. Maximize Your Marketing Budget

Running an insurance service can be expensive, and most of the time, marketing is thought of as the lowest priority in its own budget. But marketing doesn’t have to constantly be pricey, and surprisingly, there are lead generation strategies that provide you the best return on your investment without the massive cost. This article will introduce you to five budget-friendly pointers to help your insurance agency generate more leads.

25. Avoid Common Email Marketing Mistakes

Research shows that the most popular action on people’s cell phones is still the checking of email at 78%, demonstrating that email is still a worthy investment as a marketing channel. But, it’s also easy to overlook a few of the best methods when using email as a platform, causing missed chances to convert. Be aware of these five common pitfalls of email advertising for insurance agencies that could affect your lead generation approach.