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Best 29 Coupon Advertising Ideas From the Professionals

No matter what industry you are in, starting a voucher campaign may be a major step towards creating a loyal customer base. With this guidewe asked experts to discuss their very best coupon advertisements ideas. In addition, we uncover the very best places to market your coupons, including both online and offline alternatives.

Listed below are the top 29 coupon advertising ideas from the professionals.


coupon advertising ideas -- Indoor Media logo

1. Advertise at the grocery store

IndoorMedia

At first blush this may seem like an odd suggestion, but it functions. People today really like to encourage local small business, and putting your brand on the rear of their grocery receipt or on their cart will leave you more familiar. Get in touch with IndoorMedia to find out what choices are available in your town.


groupon works Coupon advertising ideas

2. Generate More Sales With A Groupon Coupon

As a normal consumer, odds are you’ve bought a Groupon at the previous 12 months. In case you haven’t purchased, you have at least considered the option. Groupon can have a tremendous effect on small businesses, but it is important to execute your plan carefully. If you’re thinking about this course, check our Ultimate Guide to Groupon for Firms which explains costs and effective Groupon plans for small businesses.


Marc Prosser - Coupon advertising ideas

3. Attach Coupon Offers For Your Online Listings

Marc Prosser, Co-founder, Fit Small Business

Imagine if, when someone typed your organization name in their favorite search engine, then they have a great coupon as well as finding out your company hours and place. With Yext, that is a reality–they offer one handy tool to see how your enterprise information is presented across multiple directories and search engines, and then let you personalize the listings. This permits you to showcase limited-time supplies, holiday specials, along with other sales or coupons at the touch of a button. Click here to scan your lists and see what you can offer.


coupons.com Coupon advertising ideas

4. Organize Your Coupon On Coupons.com

This billion dollar startup is extremely influential in the market. If you want to reach frugal-minded customers, you must have a local presence on Coupons.com. This provider allows you to promote your company via printable coupon. Coupons are one time use, with a max print from two coupons per computer.


Brian Stumbaugh Coupon advertising ideas

5. Run A Retargeting Campaign With Your Own Coupon

Brian Stumbaugh, Barefoot Solutions

We’ve observed the most coupon advertising success by pushing the coupons out through retargeting mails, Facebook Ads, and Google Adwords campaigns. We identify clients who’ve abandoned carts or packed out forms partially without submitting, then aim Facebook and Google Adwords advertisements to those clients as well as send them a distinctive offer via email. We have seen promising conversion rates via those channels with customers who otherwise would have been lost sales or leads.

For more information, check out Fit Small Business’ manual to Establishing a Facebook Ad Retargeting Campaign.


yelp Coupon advertising ideas

6. Provide a Discount On Yelp

Utilize Yelp Deals to create voucher advertisements on Yelp. You provide a reduction, typically about 50 percent off. Yelp takes 30% of the purchase price, and you get the rest. It is similar to the Groupon model, but Yelp leaves you with a greater profit. Get started by making your Yelp accounts and you’ll get $300 in free advertising.


angies list Coupon advertising ideas

7. Offer Coupons On Angie’s List

Similar to Yelp, Angie’s List makes it possible for businesses to create coupons. When a customer searches for businesses in a specific category, businesses with coupon offerings appear at the top of the results. Angie’s List is an especially good selection for service-based industries like home repair and medical clinics, as this tends to be their specialty. For more information, take a look at our guide How to Utilize Angie’s List: Advertising Costs and More.


retailmenot Coupon advertising ideas

8. Chat Coupon Codes On RetailMeNot

RetailMeNot is an immense digital voucher marketplace. Unlike the other sites we’ve listed up to now, RetailMeNot isn’t typically used for local searches. On the contrary, it’s used by retail chains and sites (large & little ) to share coupon codes. An enjoyable thing about RetailMeNot is that consumers may immediately add coupon codes to the website.


facebook Coupon advertising ideas

9. Increase Facebook Engagement With Coupons

Together with Facebook, you can raise your likes while providing a coupon. There are lots of apps that may enable you to produce a voucher on Facebook. Try programs such as Woobox or even AgoraPulse Facebook Coupon App.


twitter Coupon advertising ideas

10. Drive More Sales With Twitter Coupons

Use Twitter to make quick articles, such as flash vouchers, for your products or services. If you’ve got an active customer base on Twitter, they will jump at the chance to buy from you at a discounted rate.


wpexplorer Coupon advertising ideas

11. Advertise Coupons On Your Own Website

Use your own website to advertise your own coupons. Customers check out your website for many different reasons–they want to find out more about your company, they wish to read testimonials, they wish to comprehend your product, or they would like to discover a discount. Add a reduction using an opt-in lightbox, which enables you to control precisely when a discount popup will appear on your site. There are various techniques to do this, but check out this tutorial on OptinMonster.


imediaconnection Coupon advertising ideas

12. Leverage Mobile Coupons

Ashley Eckel has a very useful post about how to make a thriving cellular coupon effort. It is very important to diversify your coupon advertising, especially now that cellular accounts for 59 percent of sessions in e-commerce sites. Many sites such as Facebook and Twitter have cellular apps and mobile versions, and there’s a lot of opportunity there to make more business.


PsPrint Coupon advertising ideas

13. Distribute Coupons With Postcards

If you don’t want to share advertising space with other companies, you can send coupons yourself with a direct mailing services. We highly recommend PsPrint’s Direct Mail Postcards. Unsure who you would mail it ? No mailing list is needed with PsPrint–simply enter the address or zipcode to your desired area, and they will send your postcard to every door. You can narrow down by location, age, and other factors, like hobbies and interests.

Additionally, we composed a guide on postcard marketing. Even though the slant of the article was on property, you can easily parlay any kind of voucher into postcard marketing. The benefit of utilizing postcards is that customers do not need to open themall info is readily available.

For much more about this alternative, check out our guide Best Direct Mail Service: VistaPrint vs. PSPrint vs. EDDM.


valpak Coupon advertising ideas

14. Market Coupons With Valpak

Valpak is a direct marketing service which sends coupons and ads through the postal service. The vouchers come together in a blue envelope and generally feature local businesses. Prices vary depending upon the scope of the effort, but a minimum of 10,000 houses is required. Expect to pay between $150 to $400 each effort.


fitsmallbusiness Coupon advertising ideas

15. Hand Out Coupons With Flyers

Flyers are a direct approach to share your coupons with customers. You’re literally handing them a coupon. Whether the flyer is merely a collection of vouchers, or whether you’re sharing information regarding your business and adding a coupon as an incentive at the bottom, flyers are effective at evangelism.

Don’t forget to add a particular code for your coupons in the base of each flyer, so you may note the source when the coupons return to you.


redplum Coupon advertising ideas

16. Coordinate With RedPlum

RedPlum is a voucher service that’s available on your mailbox, newspaper, or even online. You may recognize it as a coupon circular. It often has brands like Suave, Hawaiian Tropic, and Degree. RedPlum coupons are redeemable in many grocery stores. The company works with businesses using coupons as a kind of print advertising.


BigCommerce Coupon advertising ideas

17. Take Advantage Of Holiday/Seasonal Offers

Seasonal promotions are discounts, special offers or limited edition items tied into a special day within the year. This can be a specific holiday for example Black Friday or Cyber Monday, or it can be a certain time of the year such as Back-to-School or End of Summer seasons. Vacations and seasons are critical to revenue since they represent a time when a significant increase or decrease in sales can happen.

Promoting seasonal and holiday supplies can be memorable to your clients in addition to help enhance your business and convert a one time client to a loyal patron.


shopify Coupon advertising ideas

18. Contemplate Abandoned Cart Offers

Abandoned cart email offers is just another earnings boosting email which you can send to prospects. Clients often abandon their carts without the intention of doing so. They got distracted, forgot about it, or found the process complex. Deploying abandon cart email provides is a powerful tactic to bring these clients back. You will send the customers a copy of their shopping cart.


smartreceipt Coupon advertising ideas

19. Introduce Offers for Liking, Following, and Sharing on Social Media

One of the hardest parts of running a brand new online shop is letting others know about your company. Offer coupons to customers as a bonus for liking, following, and sharing your business page on social networking. For instance, CabinZero offers a free warranty extension for 25 decades, rather than 10 decades, to clients who enjoy their Facebook page.


referralcandy Coupon advertising ideas

20. Convert New Clients With A Very First Time Shopper Give

Giving first-time shoppers gains can boost your earnings in the short term and convert them to loyal clients in the long term. Supplying an offer can quickly convert a first-time visitor into a paying customer. Yesstyle offers recently registered members having an extra discount of 10 percent for their first purchases. Chicago Steak Company offers free shipping plus three free gifts for orders too.


conversio Coupon advertising ideas

21. Increase Sales With A Minimum Purchase Discount

Assessing an offer based on the entire value of the client’s purchase is another effective upselling technique that can encourage your customer to pay more. Minimum purchase discount raises your average order size. Crocs gives customers $20 discount for orders of over $100 or more. Some companies also provide free delivery for specific order minimums.


catalina Coupon advertising ideas

22. Reward Customers With Catalinas

(Picture Source: Mommado)

A Catalina is a colored coupon that slides out in the register on receipt-like paper once you made a purchase in the store. These vouchers are triggered to publish once the cashier scans the UPC if the customer buys a qualifying merchandise. Starbucks at Safeway provides a Catalina coupon for a free Grande beverage upon purchase of two 4-pack drinks of Frappuccino or even Double-Shot varieties.


hang tag coupon Coupon advertising ideas

23. Share More With Hang Tags

(Image Source: The Coupon Boutique)

A hang tag voucher is a coupon that is attached to a product, like the neck of a bottle. It can draw focus on revenue and will make a difference when the buyer is picking between comparable products. Household products such as Pine Sol and Lysol provide discounts for each purchase of their products.


blinkies Coupon advertising ideas

24. Bring Care With Blinkies

(Image Source: Grocery Coupon Guide)

Blinkies, also referred to as SmartSource Coupon Machines, are vouchers which you could find in the small black boxes with a blinking red light hanging on the shelf of front side of the product. Blinkies are utilized to market a new product, encouraging purchasing from a specific brand over a competitor, or to increase impulse purchasing.

Other than the red light which blinks or flashes, these boxes have music or sounds to get the attention of a customer. Philadelphia Mini boxes offering out blinkies are sprinkled in various supermarkets and entice their clients with their unique music.


bogo Coupon advertising ideas

25. Give Your Clients More With BOGO Offers

(Image Source: EverAfterGuide)

BOGO or Buy One Get One Free coupons offer you great savings potentials for customers These coupons usually come in B1G1, B2G1 or B3G1. For instance, Jamba Juice gives BOGO coupons that you can use when you buy any smoothie from them.


Mike Catania Coupon advertising ideas

26. Offer Coupons That Give Something For Everybody

Mike Catania, Promotioncode.org

A good voucher is a site-wide offer. A discount like 5% off your complete order will vastly outperform a product-specific offer, even if it’s marked down to 50%. Consumers want to feel as if you’re accommodating them and also the best way to do that’s to provide a deal where they have some flexibility.


Jeremy Levi Coupon advertising ideas

27. Promote Your Coupon Through Email Marketing Newsletters

Jeremy Levi, MarsMedSupply.com

Developing a newsletter is a must for small businesses. It keeps you relevant. And when sending out your newsletter, why not incorporate a coupon? It a superb incentive to your core customer base.

Make sure the deal is a fantastic incentive. A 10% discount has looked at, 15% seems good, and 20 percent and upward will get folks to stop what they’re doing and start your own email. I hate when people do not put the deal in the subject line of their email or advertising and make people dig. It disturbs buyers and you lose them; get right to the stage, and don’t beat around the bush.


28. Relevant Niche Bloggers Function Better

Joseph Payne, Couponsmonk

To drive greater sales, it is much better to reach the target audience who are interested in your product or using the problem your product can solve easily. Bloggers of relevant niches are the ideal source. They’ve an adequate number of regular readers with personal influence.

In reality, 61 percent of the U.S. online populace has made a purchase based on a recommendation from bloggers. These kind of publishers can bring you more sales regularly through reduction coupons. Furthermore, they’re more affordable since the maintenance costs are far lower than other affiliate network sites.


Chris Barr Coupon advertising ideas

29. Split-Test Your Coupons

Chris Barr, Each Door Direct Mail

To get the most from coupons, you have to always split-test your own offers. Split-testing is the procedure of distributing multiple supplies to the exact same target audience, and collecting data about coupon redemption rates (revenue ). For example, if you distribute a flyer with (4) unique coupons, you may find that one special coupon generates 75% of their sales. Once you identify a winner, it becomes your controller coupon. From there, you need to continue split-testing till you conquer your own control. Rinse and repeat.


Over For You

Small businesses owners may drive more sales by providing coupons. There are plenty of channels and techniques that could help you succeed on your coupon advertising campaign. Using the tips above will set you in a much better position to achieve your sales goals. Have you got extra coupon advertising ideas? Share with us at the comments!

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