A Facebook business page is a free public profile you are able to create to your local organization, brand, or product. Comparable to a personal Facebook account, you can use the Page to promote your organization or products by posting status updates, links, event announcements, opinions, or videos and photos.
On your Facebook page, click on the drop down arrow in the top . Then click Create a Page. Choose the type of page that fits your small business — either Local Business/Place or Brand/Product. Complete all empty fields like contact info, address, group, and business name. Ultimately, click Get Started.
If you are not artistically-minded, you can hire a graphic designer that will assist you create a professional Facebook business site. Fiverr is full of talented designer that can design your Facebook page starting at only $5. Click here to find Facebook page designers on Fiverr.
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Now, let us look at how to make a Facebook business page in detail.
Establishing a Facebook Business Page
Making your small business page on Facebook is free and simple to accomplish. Here are the 6 steps to making a business Facebook page:
Measure 1 — Create a Page on Facebook
Login to your Facebook account. You will have the ability to create a new Facebook business page straight from the profile. To make your page, start by clicking the drop down arrow in the top right side of your FB page. In the drop down, click”Create Page.”
Pick”Create Page” in the drop down arrow located at the upper right corner of your FB page.
You will next be taken to another window where you can choose a category that best fits your organization. You can Pick from the following categories:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Entertainment
- Cause or Neighborhood
If you’re a local company with a physical location, you may wish to choose”Local Business or Place.”
Create a webpage for a local business.
Step Two — Enter Your Organization Information
To complete installation of your page, you will need to provide basic Information Regarding Your Company, including:
- Name: Your business name
- Page Category: you’ll be able to pick from numerous categories, so choose one that best represents your enterprise
- Address: On three different text boxes, provide the street address, city/state, and zip code of your physical site. Be as precise as possible since this can help customers find your company much easier.
- Telephone Number: Include your telephone number so people can telephone your shop directly from your Facebook page.
Facebook now needs local company or place to supply all the information above before letting you create a webpage. You won’t be able to move to another step without the information over, so have it handy when creating your Facebook business page.
Fundamental business information required to install your FB business page.
Step 3 — Upload your Profile Picture & Cover Photo
Choose a profile picture that will draw people to your page. 1 idea is to use a photo of your product, whether that be a tasty looking menu item (restaurant), a stunning hair shooter (beauty salon) or some pleasant looking smile (dentist). You can also apply your logo or other pictures clients associate with your business such your street signal or storefront.
In the same way, you want your cover photograph to be visually appealing and representative of your business. Your cover photo needs to be 828 pixels by 315 pixels. If you’re having trouble finding a cover picture, you can make one for free with Canva.
The 3 things to Remember when picking your Facebook photos are:
- Pick a visually appealing picture
- Make sure it is representative of you firm
- Be certain it’s a high resolution shot at least 170 x 170 px for profile photographs and 828 x 315 px for cover photos.
You are able to choose photographs you already have from your site or employ professional photographers. You may find professional photographers for as little as $5 on websites like Fiverr.
Use a high resolution profile picture when creating your Business Facebook page.
Once you upload your profile and cover photographs, the initial setup is done, and you’ll be taken to a new Facebook page. We recommend following the steps below to fully finish the installation of your new Facebook page.
Measure 4 — Invite Friends to Enjoy Your Page
On the first screen after uploading your cover photograph, you will be given a prompt to invite your friends. Invite as a lot of your friends as possible to increase your page after.
Get the first few followers onto your FB company page by inviting friends from the own personal account.
Measure 5 — Add Additional Business Details
On the middle part of your Facebook page, you’ll be given a welcome banner tips on boosting your page. Click on the”See All Page Tips,” and take some time to supply as much info as possible. We recommend adding the following details to your new Facebook company page:
- Short Description — Provide a concise description of your company (e.g. NYC beauty salon specializing in haircuts, styles, and updos)
- Business Hours — Contain your shop hours so people know when you’re open
- Username — This may appear at the conclusion of Facebook’s URL (facebook.com/mynewbusiness). Decide on a simple username to assist people locate your page
- Your Website Link — Add your site URL so people can see your website directly from Facebook
- Create a Form — Create a space where your customers can connect with one another and discuss your services or products.
Complete your Facebook Business page profile.
Measure 6 — Add a Button For Your Page
As soon as you add all the vital details to your FB page, click on the blue”+Add a Button” option on the upper right side of your page. This attribute will let your customers perform a specific action quickly and directly from your page, including:
- Book Services: Let clients avail a service or start an arrangement
- Get in Touch: Let customers contact you on the page via telephone, a personalized form, guide message, etc..
- Find Out More: Supply customers with more information about your business via a brief video or link for your company’s about page
- Make a Purchase or Donation: This can be used to link directly to a product page in your website where customers can purchase goods.
- Download Program or Game: Let clients download your app or play games
Add a button which will produce a direct effect on your earnings or company. For instance, if you own a restaurant, then you can use the”Book Services” button to permit clients to create a reservation. You could even link this button to a particular page on your site to drive traffic to your site.
Different kinds of buttons to use in your business Facebook page.
If you follow the steps above, your small business page on Facebook should now be ready! Note that you can easily customize your page if the need arises. By way of instance, you may readily alter the webpage button from making a reservation on your site to learning about a new product through a video. Regardless of your marketing objectives, you will always have full control of the content on your company Facebook page.
What to Do With Your Facebook Business Page
Now you have established your business Facebook page, make sure you handle it and always participate with your followers. Here are a Couple of things That You Ought to do to get the maximum out of your page:
Bring Visitors to Your Site and Store
People that are considering your business Facebook page can quickly link to your website or discover your store from the info on your webpage. Having a Facebook page for your business only helps more people locate you when looking for your kind of business on Google.
There are many factors to consider when creating your business Facebook page, and productive marketing should certainly be a high priority. Companies like Hibu can provide personalized support to maximize the outcomes in the page; they’re an official Facebook advertising Partner, a designation simply earned by tried and true companies that fulfill Facebook’s highest criteria. Click here to reach out to one of the representatives.
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Advertise on Facebook
When you produce a Facebook business page, you are all set to advertise on Facebook. Facebook marketing is attractive because you can target an extremely specific crowd. Your advertisements are shown to exactly the people that you need to achieve — not just some vague demographic. We have a 3-step plan for advertising your business on Facebook that you should read about today that your webpage is installed.
Get Listed in Google’s Organic Results
Ranking on the first page of Google can be problematic for small business websites. The good thing is that getting your company listed on Facebook (along with other online directories like Yelp and Google My Business) raises your chance of your business using a spot on the first page. To learn more read our entire guide on how best to rank on Google.
Market Your Business Online for Free
If done correctly, you can even see results out of your FB webpage without needing to pay a dime. You can accomplish this by sharing content such as videos, blog articles, and graphics that will garner your audience’s attention. We have an article about how best to acquire free Facebook likes which is going to teach you exactly what types of articles will get you more fans. Should you own a seasonal store like a food truck or pop-up store, and you don’t have another small business website, you might also use your FB page as your primary online presence.
Connect With Your Customers
When people like your webpage, you can tell them what’s new with your business, share interesting content you think they would like, and respond to their articles on your own page. Don’t forget to regularly respond to comments and questions from the followers and build a relationship together. This really is a good platform to get a local company that relies on neighborhood patrons to keep their business flourishing.
Bottom Line on Facebook Business Page
A Facebook page for your business is a powerful way to connect with your clients and reach now ones. It’s free to create and a very simple to setup. Once you complete the steps in this guide, your Facebook business needs to be prepared to begin bringing more company in. Find out More about using Facebook to Your Company within our Facebook manuals below:
- Get More Facebook Likes For Your Facebook Page, Free!
- Facebook Advertising: A How to Guide for Smaller Firms
- How Much Does Facebook Advertising Price?
- Top 25 Facebook Advertising and Marketing Tips for Small Business Owners
If you have any additional questions, please leave a comment below.
