One efficient approach to promote an event is to compose a media release. In this guide, we will share tips about the best way to come up with a killer event press release which will generate excitement and buzz for your upcoming event.
Below are sample occasion press releases you can download from Microsoft Word, Google Docs, or as PDFs.
DOWNLOAD — Event Press Release Template (MS Word)
DOWNLOAD — Event Press Release Template (Google Docs)
DOWNLOAD — Event Press Release Template (PDF)
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Things To Include On Your Event Press Release
A successful press release ought to be simple and straightforward — but tricky. Editors receive hundreds of pitches and emails on a daily basis so it’s important to make sure you instantly pique their interest, and that they will be able to pick up all of the essential information at a glance.
Event press release template (Download for MS Word, Google Docs, or as a PDF)
1. Business logo and occasion logo if there is one
The header of your media release should include your own logo and your event’s logo on top of the document.
2. Release date
Indicate”For Immediate Release” at the top of the article. It is highly advisable to steer clear of embargoes for event media releases. Embargoes imply that the editor can only release a specific article in a later date. Be sure that once you pitch an event press release, the information can be published anytime.
3. Headline announcing that the event
Set the title of your upcoming event in the headline and attempt to incorporate an aspect of frequency or time to it. For example,”For the first time,””The annual,””The third,” or”The awaited.” Make the headline exciting to make anticipation and interest among readers.
4. Subheadline including any added key information
You can incorporate a subheadline if there is an integral information you want to emphasize besides what’s currently in the headline. For instance, this could be the date of this event and the place.
5. Dateline
The dateline presents the location and date when the article was pitched. The location and date are often separated from the very first body paragraph by a dash. The place is usually in capital letters. By Way of Example,”HOUSTON, TEXAS, May 1, 2017″
6. Lead paragraph to introduce the occasion
The first paragraph of the press release should have the ability to outline all of the important and critical information about the event. Basically, the introductory paragraph should answer the 5 W’s: what, where, who, when and why.
Depending on the kind of event you’re holding, a lead paragraph can be easy and straightforward if you are declaring a corporate event such as conventions, seminars or business gatherings. Alternatively, it may be written with a more lifestyle angle if your event is targeted towards customers such as parties, festivals, concerts or brand activations.
7. Article body to talk about more details of the event
You will be able to elaborate and finish your story within the body of this press release. Here, you may incorporate the background of the event such as information on how it came about, how long it was operating and the event was made.
It also needs to incorporate additional information about the event such as special guests, actors or VIPs present, activities that attendees can participate in and occasion elements they can expect. You can also have photos or upload videos of previous events if it’s some fascinating or important aspects that you think would appeal to your target audience. The body needs to further convince people why they should look forward to attending the occasion.
8. Final paragraph together with call to action (CTA)
The last paragraph should include a call-to-action (CTA) including the requirements to attend the event, details about entry fees or moves and where to access them, site where they can find more information about the event along with the telephone number which they can call.
9. End notation
The end of your article should comprise three pound signs, ###, which tells the editor that it is the end of the article and that the following information written in the record isn’t part of this story.
10. Company boilerplate
The boilerplate is a paragraph in the bottom of the press release including facts and information concerning the event planner, partners and sponsors.
11. Contact info
Put the contact info of the individual who the editor can get in contact with for queries and more information about the event. This should include name, position, email, and phone number.
After composing the press release, create a media list which enumerates all the media publications you’ll be pitching the guide to, the editor for each publication, their email and contact info.
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Tips On Writing & Preventing Event Press Releases
- Get Right to the point and try to include all of the crucial Information Regarding your event at the beginning of the Report.
- Create the article brief enough to be fascinating but long enough to cover all the necessary information about your event. The perfect length of event press releases is about 300 — 500 words.
- Utilize a professional tone in the article even if you’re writing a lifestyle press launch.
- Attempt to pitch the media release to bulletins and statement sections since these are normally the sections most adapting of publishing forthcoming events.
- Be conscious of the timeline when pitching the press release. Attempt to send the article to the editor 2-3 weeks prior to your event. Sending it too early might mean readers forget about the event before it occurs, while sending it too late might stop individuals from attending it because of conflicting activities. Additionally, it may not give the editors enough time and space to consider your story for publication.
- Remember to customize your email. Utilizing”Dear Editor” in your pitch email will turn off editors off as this gives the impression that you didn’t even find out more about the title of the editor of the publication you’re pitching to.
On the lookout for more press release distribution hints? Have a look at our listing of 30 tips from the pros and prevent these frequent press release errors.
Samples of Published Event Press Releases & Articles
When you send a press release to various media publications, be aware that it might not automatically get printed just as you wrote it. The editor can revise the guide to further match the audience of this novel and may also incorporate insight about the occasion, particularly if it’s a famous and highly anticipated one. Click the names of each media release below to view a complete sample.
CES 2017: What To Expect At The Biggest Tech Trade Show Of The Year
TVs, drones, and self-driving cars invade Las Vegas
Apple to maintain event on Sept. 7; fresh iPhone, Watch expected
Apple has made it official: the firm will soon be holding a press event on Sept 7 in San Francisco in which the presumption is it will unveil both a brand new iPhone and a brand new Apple Watch.
World’s largest indoor theme park opening soon: The $1 billion Dubai appeal features Spiderman and Thor roller coasters and is the size of 26 football pitches
IMG Worlds of Adventure will soon be opening its doors in August, offering 1.5 million-square-feet of entertainment space
If you want to see additional examples of very good press releases, check out our post on Press Release Examples By the professionals.
Bottom Line
While businesses can be creative with the way they present their own event press release, the information we’ve included in this article are the basic items you should include the following time you’re announcing an upcoming event.
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