Email advertising is a potent method to cultivate your organization. It can help you create quality prospects, increase brand awareness, and boost your bottom line. If you’re searching to kickstart your email advertising campaign or perhaps reconsider the one that you’re currently running, we put together a list of stats which will be able to help you out.
Check out these 21 email advertising statistics that you should understand:
1. How many men and women use email around the world?
According to a study, there’ll be over 3.7 billion email users, which is 48.6 percent of the world inhabitants, by the end of 2017.
(Resource: Lifewire 2017)
2. What is the projected email advertising spending in america in the upcoming few decades?
From 2.67 billion dollars in 2016, email advertising spending in the nation is predicted to grow to over 3 billion dollars in 2019.
(Resource: Statista 2017)
3. Does email marketing actually influence people’s purchasing decisions?
Yes. 60 percent of customers say that email marketing affects them to make a purchase
(Supply: Mapp Consumer Perspectives 2016)
4. Which are the top email marketing trends this year?
A survey of over 1,200 entrepreneurs estimated that interactive mails, Big Data personalization, and HTML5 videos would be the top email marketing trends in 2017. Here’s a recap of how the year turned out and what is to come for email marketing in 2018 and beyond.
(Source: Email Monday 2016)
2017 are the year of invention and personalization in email marketing
Source: Email Monday
5. Which are the best email marketing techniques according to advertising influencers?
Marketing influencers state that these are the Best email marketing approaches:
- List segmentation — 51 percent
- Individualized email messaging — 50 percent
- Behavior-triggered mails — 45 percent
- Responsive email layout — 34 percent
- Social networking integration — 30 percent
- Individualized landing pages — 27 percent
- Self-managed preference centre — 26 percentage
(Source: Ascend2 2017)
6. How successful is interactive articles in increasing email open rate?
It appears to be effective as interactive email content improves the click-to-open speed by 73 percent. (Supply: Martech Advisor 2017)
7. Are personalized email messages greater than heaps and blast?
Personalized messages perform 3x better on average than batch and blast emails. When you send an email that’s based on user behaviour, say abandoning a shopping cart, the email is much more interesting to the user in comparison with burst and batch or mails that are sent regardless of behaviour or curiosity.
(Resource: Marketo 2015)
8. What is the best day during the week to send an email?
A meta-analysis of all 10 studies reveals that Tuesday is the best day to send an email as it registers the highest open rates among all times of the week.
(Resource: Coschedule 2016)
(Source: Coschedule)
9. When is your best time of day to send mails?
According to OptinMonster, most individuals typically read emails from the morning so the ideal time for unlocks would be between 10 — 11 AM. Because of this, it is best to send emails before that time to appear at the peak of the individual’s inbox.
(Resource: Optinmonster 2016)
10 — 11 am are peak times for email opens
Source: Optinmonster
10. What device do people use to start out emails?
A newly released report revealed that client open mails using:
- Desktop — 48 percent
- Mobile — 41 percent
- Tablet — 11 percentage
(Source: Cheetah Digital 2017)
11. Outside of work, when do people usually check their emails?
When not at work, folks read their emails while doing the following activities:
- Watching TV — 70 percent
- Lying in bed — 52 percent
- Vacationing — 50 percent
- Speaking on the phone — 43 percent
- In the restroom — 42 percent
- Driving — 18 percentage
(Source: Adobe 2015)
12. What is the perfect length of a good email marketing piece?
Emails which have 50 — 124 words had the best response rate at 50 percent.
(Resource: Saleshub 2016)
13. What is the ideal length of an email subject line?
Subject lines which have 3 — 4 words without even restricting email conventions such as Re: and Fwd: got the best responses. In addition to short, catchy subject lines, you will find added email marketing best practices you’re going to want to implement.
(Source: Boomerang App 2016)
Keep subject lines short but not too brief.
Source: Boomerang App
14. Are complicated email advertising messages better than simple messages?
No. Simple is the way to go. Emails that have a third-grade reading level had the best response rate, at 53 percent. This is followed closely by emails written at a kindergarten reading level, which had a 46 percent response rate.
(Source: Business Insider 2016)
15. Does email marketing help small retailers in client retention and acquisition?
Definitely. An overwhelming 8 out of 10 small retailers claim that email marketing drives customer acquisition and retention, topping other marketing procedures, including organic search, paid search, and social media.
(Source: eMarketer 2016)
Email advertising is the ideal strategy for SMB merchants to drive retention and acquisition.
Source: eMarketer
16. What proportion of small businesses use email advertising data to improve email marketing campaigns?
A poll revealed that only 51% of small businesses use email marketing data to help with their email marketing campaigns. The remainder do not know how to leverage information.
(Source: Internet Presence Solutions 2017)
17. Should marketers send over one email to shoppers who left items in their cart?
Yes, it’s advisable because shoppers who obtained multiple abandoned cart mails were 2.4 times more likely to purchase the items than shoppers who just got you.
(Source: Experian 2016)
18. Should marketers segment their email campaigns?
Absolutely. Click-through prices in segmented email campaigns are 100.95 percent greater than non-segmented campaigns. Segmenting campaigns involve dividing your leads or subscribers based on specific characteristics like age, interest, or location.
(Source: MailChimp 2017)
19. Should email marketers customize videos?
Surely, because personalized videos improve email conversion by 500 per cent or even more. Personalizing videos involve details that are embedded in the movie such as the recipient’s name, business, or job title.
(Resource: Vidyard 2016)
20. Does email marketing get more conversions than Facebook or Twitter messaging?
Concerning conversion, email advertising outperforms Facebook and Twitter. Normally, 66 percent of users make a purchase after getting an email message as opposed to 20% for Facebook and just 6 percent for Twitter.
(Resource: Digital Current 2017)
21. What is the estimated ROI of email marketing?
Out of all advertising channels, email delivers the largest bang for the buck. A dollar invested in email advertising creates a $38 return on investment.
(Source: Vogel Marketing 2017)
Bottom Line: Email Marketing Statistics That You Should Know
Email advertising is a profitable investment which may help you develop your business. Consider these stats since you launch your email advertising campaign or if you’re seeking to make a couple tweaks to the one that you’re currently running.
Do you have other interesting email advertising statistics? Please discuss them in the comments section below. And when you’re looking for excellent email marketing applications to power your next email campaign, we’ve got you covered with a comparison of 3 top email marketing software tools.
