A quality Amazon listing contains 5 components: a descriptive name, persuasive pictures, succinct bullet points, a detailed product description, and aggressive pricing. Adding listings into Amazon is rather easy, however, every one of these 5 elements have to be carefully crafted using Amazon SEO strategies if you aspire to accomplish the high search rankings necessary to drive sales.
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Why Amazon SEO Things in Amazon Listings
Amazon SEO is exactly what makes sure Amazon product listings rank higher than many others in Amazon shopping hunts. Amazon SEO integrates the brand names, product names, and related conditions that shoppers search for as key words throughout product listings. Great Amazon SEO incorporates these terms into product titles, descriptions, and other key aspects of an Amazon product listing.
Using item and brand names as key words within Amazon listings sounds simple enough, but there’s a hitch. Not all shoppers looking for your products use the same words when they hunt. Thus, Amazon SEO keyword research is an important initial step in crafting an Amazon list that can drive sales. This study will reveal to you the words that Amazon shoppers really type into the search box whenever they hunt for certain products. These are the phrases you would like to use to make your listing.
There are many Amazon SEO keyword research tools available, but Sonar by Sellics has a free version and is a good place to get started. Employing the Sonar instrument, Here Is a look at the conditions I found related to a product I Would like to sell on Amazon, a Rodeo Bracelet:
Using Sonar, I entered”rodeo bracelet” (A). The free tool is restricted, so it only shows a few direct effects (B). However, it also shows”frequent words” (C), and even shows me associated products currently selling on Amazon. This is all helpful information. Who understood”rodeo bracelet for guys” was even popular? Not me, until now.
Despite the free tool, you can get more key word results by downloading the listing (D), this is what we find:
Be aware that Sonar doesn’t give me specific search volume for these keywords in the free edition. But right now, I am just searching for further terms to use in my listing. If you want to learn how to run more in-depth merchandise and keyword study, we insure that in our article What to Sell on Amazon to 2017 — The Ultimate Guide.
Using Sonar, I did a bit more research and came up with 3 key words that Amazon shoppers use when searching for items related to my product:
- Rodeo bracelet
- Horse bracelet
- Rodeo horse
Now I’ll show you how I integrate these 3 Amazon SEO keywords into all 5 elements of a quality Amazon listing, according to Amazon’s new compact 2017 product list standards.
The 5 Components of a Quality Amazon List
Sellers will need to make quality listings for two reasons. To begin with, if your product list doesn’t meet Amazon’s quality standards, it will be flagged as low cost and finally suppressed, killing your earnings. Secondly, low-quality listings typically don’t rank well in Amazon’s product search, which also influences earnings. So let us look at the 5 components that make a quality listing.
1. A Descriptive Product Title
Amazon allows 250 characters for your product titles and urges using a specific formula when you compose them:
Product Brand/Description + Line/Collection + Material/Ingredient + Color/Size + Amount
Obviously, not each item sold on Amazon has or needs every factor listed above. However, this formulation is a great guide for building what Amazon considers a quality product title. Here’s a sample merchandise title from Amazon’s Seller University video tutorials:
After this example, we’ll compose a Descriptive Title to our rodeo bracelet which integrates the three Amazon SEO key words we identified earlier using Sonar. We enter this into the Product Name area in our product entry screen:
Here is how our descriptive title appears from the live listings. It’s descriptive, comprises Amazon SEO key words, but isn’t keyword-stuffed or obnoxiously long. That’s the brand new Amazon standard for 2017:
As you can see, this thing doesn’t have a certain brand, line, or collection. In reality, quantity really doesn’t apply to this since most items in jewellery are sold per piece. So I used our Amazon SEO keywords: rodeo bracelet, rodeo horse, and horse bracelet, since the cornerstone of our description. Then I included other descriptive phrases: rope letters, women’ and western, to emphasize different details to capture a shopper’s eye.
2. Compelling Product Images
Amazon has very strict guidelines for their product images in 2017. If not met, it can impact your search rankings or perhaps result in low-quality alarms and suppressed listings. Luckily, Amazon’s image guidelines are not too difficult to follow. Here are the picture guidelines Amazon urges in a quality product list:
High-quality Professional Pictures
Amazon is strict and serious about the appearance of its website and product images have to be professional quality and correctly portray the product being sold. But that doesn’t necessarily mean you need to hire a professional photographer. You can capture amazing product shots yourself using your smartphone . Discover how to do this in our guide to taking professional-looking product shots on a budget.
Main Picture on a White Background
Even though this isn’t possible in each case, Amazon highly recommends having a white background picture for the main product image. Listings that don’t possess this could possibly be transferred down the search results or get low end alerts. You may discover how to take from a white backdrop in our product photography manual, or the budget-friendly freelancers at Fiverr can remove backgrounds for you.
Use Secondary Images to Show Things in Use, Fine Details, and Angle Views
Amazon lets you upload numerous pictures for your product listing, and also the more images you use, the better. Showing items in use, zooming in on nice details, and such as different angles helps buyers imagine items and, hopefully, entices them to buy.
Use Pictures 1000 x 500 Pixels or Larger
Amazon has a minimum image size of 1000 x 500 pixels for all of your product pictures. This size activates Amazon’s image zoom feature to give buyers a closer look. Amazon also requires that merchandise should take up 85% of the image area, so trim out those backgrounds as close as possible.
I followed each of those 4 picture requirements when adding our Rodeo Bracelet to Amazon. Here’s what shoppers can see when they view our product listing:
As required by Amazon, our main image is on a white background. The secondary thumbnail images on the left expand when a client mouses over or clicks . In those, we include pictures of this bracelet being worn to provide buyers a sense of the proportions, and show two distinct angles. We include a close-up shot to highlight the rope detailing on the letters.
All our pictures also meet or exceeds the 1000×500-pixel minimum. So in our 4 product images, we’ve met Amazon’s image requirements for an excellent listing, and show buyers what they would like to see.
3. Clear & Concise Bullet Points
Amazon listing pages feature a bulleted list of product information that Amazon calls Key Product Features on your product entry screen. Amazon uses the backup you add here in order to make a bulleted list of merchandise details and attributes. Shoppers can quickly scan this list to find out certain details about your goods.
Along with emphasizing meaningful product info, you can optimize Amazon SEO by using target keywords in your list backup. Amazon allows you to enter up to five lines in your list, and each line enables up to 100 characters. You aren’t required to utilize all 5 lines or all 100 characters per line, but you ought to attempt to use as far as possible as it boosts your own Amazon SEO.
Utilize your goal Amazon SEO keywords to describe the following information about your product:
- Product title, use, or intent
- Sizing, measurements, or fit details
- Special features or benefits
- Improvements in case a brand new version or release
- Materials, colours, contents, or ingredients
- Guarantees, warranties, etc..
- And so on….
Remember! Amazon intends this section to be informational and not overtly promotional, therefore it doesn’t allow:
- Promotional language, coupons, or bargains
- Pricing info
- Free shipping offers
After Amazon’s guidelines and utilizing our 3 Amazon SEO key words (rodeo bracelet, horse bracelet, rodeo horse), here is the way the Critical attributes appear as a bulleted listing on our Rodeo Bracelet list:
Remember! Key attributes are a snapshot of important facts about your merchandise. You still have yet another place to give shoppers more info and actually sell your merchandise. We’ll look at this today.
4. Detailed Product Description
This vital element of a quality Amazon listing is where you fully explain your product, answer any queries you think shoppers may have, and close the purchase. You enter this information in the Product Description field, located under the Key Product Characteristics:
Amazon allows 2000 characters on your Detailed Product Description. So you have plenty of room to describe and sell your product together with your Amazon SEO keywords, as we mentioned previously. If you know basic HTML codes, then you may use it here to split paragraphs, produce a 2nd bulleted listing, or add bold headers. Nonetheless, you can’t add extra images within this section, it is for copy only.
Your detailed product description is your opportunity to paint a picture for your shopper at a narrative fashion. Is your product a great present idea? Mention that. Does it appeal to certain users? Discuss where they may use this, and how it can benefit them add to their expertise. And of course, work in Amazon SEO keywords where possible in a natural, conversational way. For much more information about crafting descriptions, have a look at our article on writing product descriptions that market.
After we finish this, this really is exactly what shoppers see under the Merchandise description on our Rodeo Bracelet list:
5. Compelling Price
We return to the final element in a quality Amazon list: a product’s selling cost. In fact, I really could write a novel about the do’s and don’ts, techniques, and tactics which Amazon sellers use to set product prices. But I will not because in most instances one principle outweighs them
Low costs lead the Amazon search listings
It’s as simple as that. A compelling price is, frequently, the lowest cost, and Amazon listings always combine all elements in an item’s final price:
The Selling Price + Any Shipping Charges
Most successful sellers try to be the joint low cost leaders, no matter how they pose an item’s selling price or shipping fee. Some sellers record everything as”ships for free” but inflate the product cost to pay costs. Others have low product costs and higher shipping costs. Still others use Amazon FBA, so their products can send under Prime free shipping.
But however you do it, the joint lower-priced listing often look higher in results, even for a brand-new vendor with no ratings or reviews yet, as shown here:
This is the reason it’s critical that you do your homework when deciding which products to market on Amazon. With our Rodeo Bracelet, we have only one existing competitor, thus we are able to come in under their selling price and still make money. But they might lower their price now that we’ve added a listing, too. We are going to have to wait and see, and weigh our options if they do.
Bottom Line on Amazon SEO
Amazon made sweeping changes to their product list needs in 2017. What we covered above is based on the new standard, and is what new listings must strive to meet to rank well in Amazon search results going forward. As you research products, you’ll run across listings that don’t fit these standards. You’ll discover lengthy bulleted lists and rambling product descriptions. You’ll find terrible images, too. However, these listings have been labeled as low-quality and will gradually vanish in favor of this streamlined version that Amazon favors.
One major advantage is that making a product listing along the newest guidelines takes little time. However, you are permitted less content than previously, so you have to maximize every Amazon SEO keyword chance. As you begin to create your own product listings, you will find different areas specific to your products, plus other regions to enter keywords and additional information. But, the 5 areas that we covered are what Amazon looks for in rank the standard of your listings. So it is best to get these 5 elements right the first time.
Can you sell on Amazon? Have you ever needed to change your product listings to match the new quality requirements? What do you think of the new criteria? We would like to hear your insights in the comments below.
